The goal of this project was to create a responsive template for a breakfast meetup at SXSW. Relevant event information needed to be quickly, but stylishly accessible while capturing the modern energy and quirky panache of the festival.
As the sole designer on this project, I created and executed the look and feel, then handed off files to the developers. I used contrasting fonts and a minimal palette with pops of color to catch the spirit of the event.
Sip is an app that allows cocktail enthusiasts to find new bars and drinks in their area through user-generated submissions and rankings.
My task was to develop a brand identity, wireframes, user flows, and the user interface. I chose a sultry palette of garnet and black paired with restrained icons to appeal to the app's sophisticated, night owl target audience. Simplicity and ease-of-use directed the UX/UI decision-making.
The Arc Storytelling Challenge
The Arc of the United States is comprised of over 700 chapters nationwide that serve thousands of people with intellectual and developmental disabilities.
In 2016, The Arc launched the Storytelling Challenge, which aimed to collect stories about how tech was used in the lives of the people The Arc serves. The resulting mega data set will be analyzed to understand how tech can better serve those with disabilities.
The Arc brought me on as a heavy-hitting freelancer to create all UI for this project on a short deadline, as well as resolve some UX challenges left by a different designer.
Google was a major funder of this study, so we used Material Design standards as a framework for our design. I embraced The Arc's colorful brand palette and created a design system that was fun and friendly but also simple and highly usable for users with less tech expertise. We took a mobile-first approach based on our audience and the unique needs of this project.
Movie Premiere Website
The goal of this project was to create a responsive template for a horror comedy movie premiere.
As sole designer, it was my task to develop a unique look for this event. Skewed angles and halftone filter effects give the design a sense of playfulness, while arresting imagery and slightly peculiar colors give it just a touch of spookiness.